Makes You Whole
Whole Foods
Our passion for food is what drives us, and that’s what we’d like the world to know. It doesn’t matter what you’re passionate about, you can find it at Whole Foods Market. No judgment. No lectures. Just whatever makes you whole.
We made a series of :15 spots for the Holiday 2018-19 season.
As a part of the brand’s campaign, we also concepted, art directed, and wrote the passion-driven print that appears in-stores across the country. It was a treat to create this work with some of the best in the foodie business. Below are some faves from the season.
CREDITS
Agency: MullenLowe
GCDs: Barton Corley & Jeff Beberman
Design Director: Florencio Zavala
Sr. Art Director: Laura Beck
Sr. Copywriter: Hilary Smith
Sr. Designers: Erica Gibson & Mary Smudde
Producers: Lizzie Marcy & Angelo Mazzamuto
GCDs: Barton Corley & Jeff Beberman
Design Director: Florencio Zavala
Sr. Art Director: Laura Beck
Sr. Copywriter: Hilary Smith
Sr. Designers: Erica Gibson & Mary Smudde
Producers: Lizzie Marcy & Angelo Mazzamuto
Production: Biscuit Filmworks
Director: Michael Downing
Editor: Paul Zucker
Photographer: Maren Caruso
Food Stylists: Rebeca Jurkevich & Sue Li
Director: Michael Downing
Editor: Paul Zucker
Photographer: Maren Caruso
Food Stylists: Rebeca Jurkevich & Sue Li