Cox Goes to College

Uber One

People go to university for a lot of reasons. Some go to learn, others go to make lifelong friends, but for Brian Cox, he’s enrolled for discounts on tacos.

Uber now offers Uber One for Students. It’s a membership that saves on Uber and Uber Eats, for only $4.99 a month. With a deal this good everyone will want to be a student… even a beloved curmudgeon like Brian f-ing Cox.

CREDITS

Agency: Special Group
Creative Directors: Alice Blastorah & Josh Hacohen
ACD Art Director: Laura Beck
ACD Writer: Ryan Siepert
Senior Designer: Charmaine Cheng
Producer: Nat Bricker
Account: Bella Timar & Sarah Newton

Production: O-Positive
Director: David Shane
DOP: Christopher Sabogal
Editors: Graham Turner, Joe Hughes, Justin Quagliata
Music Supervision: Radish
Colourist: Kaitlyn Battistelli

AWARDS

Emmys / Winner / Outstanding Commercial
Cannes Lions / Gold / Film - Use of Humor
Cannes Lions / Bronze / Film Craft - Direction
Cannes Lions / Bronze / Film Craft - Casting
Ciclope Awards / Gold / Production - Casting
Ciclope Awards / Gold / Production - Direction
Ciclope Awards / Gold / Branded Comedy
Clio Awards / Silver / Film Craft - Copywriting
Clio Awards / Bronze / Branded Entertainment
Clio Awards / Bronze / Film - 61 Seconds to 5 Minutes

Shots Awards / Gold / Direction
Shots Awards / Silver / Casting
Shots Awards / Bronze / Copywriting

One Show / Silver / Film - Use of Humor
One Show / Silver / Film Craft - Writing
One Show / Bronze / Film Craft - Direction
One Show / Shortlist / Branded Entertainment
One Show / Shortlist / Film - Over 90 Seconds
One Show / Shortlist / Cinema Advertising
AICP Awards / Winner / Humor
AICP Awards / Winner / Performance
D&AD Awards / Graphite / Writing for Advertising
D&AD Awards / Shortlist / Casting
D&AD Awards / Shortlist / Cinema Commercials

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LAURA MAI BECK

Cox Goes to College

Uber One