Freedom
LA 2028 Olympics
I had the honor of being part of the incredible team of Angelenos who helped to win the 2028 Summer Olympic Games for the city of Los Angeles. In the final stages of the bidding process, International Olympic Committee leaders were visiting LA for a pivotal tour of the city, and it was our job to make them fall in love. So, by following the sun – from east to west – we showed them the LA that we loved.
We created an immersive film that played across four walls of an open-air room, where IOC leaders sat down with some of LA's biggest heavyweights. It was the grand finale to the IOC’s first day in LA.
The LA committee loved the film so much, they decided to include our main edit within their final presentation in Switzerland, which sealed the city’s win for the 2028 games.
CREDITS
Agency: 72andSunny
Creative Directors: JC Abbruzzi & Sean Matthews
Art Director: Laura Beck
Writer: Hilary Smith
Producers: Darryl Hagans & Katie Rusch
Creative Directors: JC Abbruzzi & Sean Matthews
Art Director: Laura Beck
Writer: Hilary Smith
Producers: Darryl Hagans & Katie Rusch
Production: Ways & Means
Director / DOP: Michael Lawrence
Editor: Graham Chisolm
VFX: Timber
Director / DOP: Michael Lawrence
Editor: Graham Chisolm
VFX: Timber