Celebration
The Knot
For The Knot’s first-ever brand campaign, we developed a new look and feel for the beloved wedding planning site. With the goal of ‘freeing celebration from expectation’, we aimed at reaching new, younger audiences in an authentic way, as well as showcasing the variety of amazing wedding vendors featured on The Knot.
CREDITS
Agency: Special Group
Creative Director: Alice Blastorah
ACD Art Director: Laura Beck
ACD Writer: Ryan Siepert
Producer: Felix Messina
Creative Director: Alice Blastorah
ACD Art Director: Laura Beck
ACD Writer: Ryan Siepert
Producer: Felix Messina
Production: RSA Films & Camino Films
Director & Editor: Marie Schuller
DOP: Franklin Dow
Colourist: Nick Lindell-Wright
Photographer: Marina Coenen
Director & Editor: Marie Schuller
DOP: Franklin Dow
Colourist: Nick Lindell-Wright
Photographer: Marina Coenen