Très Paris
Longchamp
To introduce Longchamp’s new tagline and platform to the world, we worked alongside Lope Serrano of CANADA to create a short film inspired by Jacques Dutronc’s “Il est cinq heures, Paris s'éveille”.
Set to a modern interpretation by Parisian artist Clara Luciani, and styled with SS21 looks from the historic fashion house, the film tells the story of two girls, who go on an adventure as Paris is waking up.
We also created a trailer for the short film, as well as a music video.
CREDITS
Agency: FRED & FARID
Creative Director: Chelsea Steiger
Art Director & Designer: Laura Beck
Creatives: Hilary Smith, Raduoane Guissi
Producer: Damien Fournier Perret
Creative Director: Chelsea Steiger
Art Director & Designer: Laura Beck
Creatives: Hilary Smith, Raduoane Guissi
Producer: Damien Fournier Perret
Production: CANADA & Diplomats
Director: Lope Serrano
DOP: Matias Boucard
Editor: Carlos Font Clos
Soundtrack: Clara Luciani
Director: Lope Serrano
DOP: Matias Boucard
Editor: Carlos Font Clos
Soundtrack: Clara Luciani
AWARDS
Andy Awards / Gold / Craft
Ciclope Awards / Silver / Fashion Film
Shots Awards / Bronze / Direction
Clio Awards / Bronze / Film Craft - Direction
Cannes Lions / Shortlist / Film Craft
Clio Awards / Shortlist / Adapted Music
One Show / Shortlist / Longform
Ciclope Awards / Silver / Fashion Film
Shots Awards / Bronze / Direction
Clio Awards / Bronze / Film Craft - Direction
Cannes Lions / Shortlist / Film Craft
Clio Awards / Shortlist / Adapted Music
One Show / Shortlist / Longform