Fabulous Unboxing
HP
We partnered with singer-songwriter-actor-actress-athlete-activist Bretman Rock to create the most fabulous unboxing for HP’s Spectre x360. The unboxing video garnered over 1.5 million views on Bretman’s Instagram and won HP some Gen Z fandom.
CREDITS
Agency: FRED & FARID
Creative Director: Chelsea Steiger
Art Directors: Jocelyn Lam & Laura Beck
Writer: Hilary Smith
Producers: Amanda van Caneghem & Andy Caramanzana
Creative Director: Chelsea Steiger
Art Directors: Jocelyn Lam & Laura Beck
Writer: Hilary Smith
Producers: Amanda van Caneghem & Andy Caramanzana
Production: Doomsday
Director: Yoni Lappin
Editor: Zoe Mougin
Photographer: Daria Kobayashi Ritch
Director: Yoni Lappin
Editor: Zoe Mougin
Photographer: Daria Kobayashi Ritch