A Very Grinchmas Kit
Uber Eats
For the holiday season, the team at Uber One tasked us with designing an exclusive, premium gingerbread experience with none other than the Grinch (and Cindy-Lou Who, too).
With the wonderful team at Robotproof, we concepted and designed every aspect of our Very Grinchmas Kit: print production and packaging design, gingerbread house-engineering and biscuit styling, sprinkle selection and recipe development, editorial photography and an augmented reality experience, plus occasional Grinch-handling.
Altogether, we produced 5000 kits that sold across the US on Uber Eats, exclusively for Uber One members.
CREDITS
Agency: Special Group
ACD Art Director: Laura Beck
ACD Writer: Ryan Siepert
Sr. Designer: Charmaine Cheng
Producer: Sarah Boomgaarden
Account Director: Sarah Newton
ACD Art Director: Laura Beck
ACD Writer: Ryan Siepert
Sr. Designer: Charmaine Cheng
Producer: Sarah Boomgaarden
Account Director: Sarah Newton
Production: Robotproof
Producers: Andrea Christensen & Mark Kenney
Photographer: Jess Bonham
Set Designer: Anna Lomax
Stylist / Master Decorator: Michelle Wibowo
Biscuit Designers: Biscuiteers
Producers: Andrea Christensen & Mark Kenney
Photographer: Jess Bonham
Set Designer: Anna Lomax
Stylist / Master Decorator: Michelle Wibowo
Biscuit Designers: Biscuiteers