Keep It Human
HP
HP believes that humanity should lead technology (not the other way around). With this as our north star, we created a new global platform, look, tone, and feel that spoke directly to the next generation.
The Back To School campaign highlighted HP’s new laptop innovations (such as 360° versatility and a Webcam Kill Switch) that allow humans to be, well, more human.
CREDITS
Agency: FRED & FARID
Creative Director: Chelsea Steiger
Art Directors: Jocelyn Lam & Laura Beck
Writer: Hilary Smith
Producer: Esther Perls
Creative Director: Chelsea Steiger
Art Directors: Jocelyn Lam & Laura Beck
Writer: Hilary Smith
Producer: Esther Perls
Production: Reset & The Lift
Director: Adam Hashemi
DOP: Monika Lenczewska
Editor: Zoe Mougin
Colourist: Daniel DeVue
Photographer: Mayan Toledano
Director: Adam Hashemi
DOP: Monika Lenczewska
Editor: Zoe Mougin
Colourist: Daniel DeVue
Photographer: Mayan Toledano
AWARDS
AICP Post Awards / Shortlist / Color Grading Under :60