Très Paris
Longchamp
To introduce Longchamp’s new tagline and platform to the world, we worked alongside Lope Serrano of CANADA to create a short film / music video inspired by Jacques Dutronc’s “Il est cinq heures, Paris s'éveille”. Set to a modern interpretation by Parisian artist Clara Luciani, and styled with SS21 looks from the historic fashion house, the film tells the story of two girls, who go on an adventure as Paris is waking up.
Alongside cutdowns of the film for social, we also created a trailer for the short film, alongside a :60 dedicated to the music video.
CREDITS
Agency: FRED & FARID
Creative Director: Chelsea Steiger
Creatives: Hilary Smith, Laura Beck, Raduoane Guissi
Producer: Damien Fournier Perret
Creative Director: Chelsea Steiger
Creatives: Hilary Smith, Laura Beck, Raduoane Guissi
Producer: Damien Fournier Perret
Production: CANADA & Diplomats
Director: Lope Serrano
Editor: Carlos Font Clos
Soundtrack: Clara Luciani
Director: Lope Serrano
Editor: Carlos Font Clos
Soundtrack: Clara Luciani
AWARDS
Andy Awards / Gold / Craft
Shots Awards / Ad of the Year - Bronze / Direction
Clio Awards / Bronze / Film Craft
Cannes Lions / Shortlist / Film Craft
Clio Awards / Shortlist / Adapted Music
One Show / Shortlist / Longform
Shots Awards / Ad of the Year - Bronze / Direction
Clio Awards / Bronze / Film Craft
Cannes Lions / Shortlist / Film Craft
Clio Awards / Shortlist / Adapted Music
One Show / Shortlist / Longform