On the Road Again
Live Nation
Now more than ever, stadium-level musicians are experiencing unprecedented success and profits. But for the majority of working artists, touring has become increasingly challenging (as well as expensive).
Introducing On the Road Again, a new program designed to make life on the road easier for touring musicians. The campaign is the first step in what will be a series of initiatives designed to benefit the artists who play at Live Nation’s club venues. Over the course of the program’s first few months, Live Nation will deliver millions in extra earnings to artists and crew.
For a brand facing as much skepticism as Live Nation, credibility and authenticity was crucial. So we looked to a true touring legend, Willie Nelson, whose career is synonymous with life on the road, to help launch and tease the program.
CREDITS
Agency: Special Group
Creative Directors: Conner Tobiason & Stacey Smith
ACD Art Director: Laura Beck
ACD Writer: Ryan Siepert
Producers: Chloe Seitz & Luke Franek
Creative Directors: Conner Tobiason & Stacey Smith
ACD Art Director: Laura Beck
ACD Writer: Ryan Siepert
Producers: Chloe Seitz & Luke Franek
Production: Florence
Director & Photographer: Grant Spanier
DOP: Andrey Nikolaev
Editor: Will Niava
Colourist: Cameron Marygold
VFX: Wilhends Norvil
Director & Photographer: Grant Spanier
DOP: Andrey Nikolaev
Editor: Will Niava
Colourist: Cameron Marygold
VFX: Wilhends Norvil